1905
Masujiro Mizuno founded Mizunokankudo, predecessor of Hoyu, to manufacture and sell home medicine.
1921
Masujiro Mizuno founded Mizunokankudo, predecessor of Hoyu, to manufacture and sell home medicine.
1923
・Established Hoyu Shokai Co. Ltd.
・Masujiro Mizuno was inaugurated as the president.
1957
Released powder-type hair dye, "Bigen".
1959
Founder Masujiro Mizuno passed away. Mr. Kimpei Mizuno was inaugurated as the Second President of the Company.
1961
Developed "Harel Wave Color" based on new hair dye theory.
1962
Constructed Nagakute Factory in Nagakute-cho, Aichi Prefecture.
1964
Changed the company name to HOYU CO. LTD.
1971
Released "Bigen Hair Color", low-cost and natural-color hair dye.
1976
Completed the first section of Seto Factory construction work (Seto City, Aichi Prefecture).
1984
Released "Bigen Cream Tone", innovative the tube-type hair color, with the Cream Colorant and the Cream Developer.
1986
Held the first meeting for overseas sales agencies.
1992
Held celebration commemorating 70th anniversary of Hoyu founding.
1995
Competed Logistic Center within premises of Seto Factory.
1997
Mr. Simpei Mizuno was inougurated as the third president and Mr. Kimpei Mizuno as the Chairman of the Board.
Opened Hoyu Technical Academy.
1998
Introduced "Promaster" brand by Mr. Daniel Galvin into the market.
1999
・Released "Beautylabo".
・Introduced Prosystem brand into the market.
・Seto Factory granted ISO14001 Certification.
2001
・Completed Sakuragaoka Factory. (Seto City, Aichi Prefecture)
・Opened the Studio Tokyo of Salon Division.
2002
・Established Hoyu Cosmetics (Suzhou) Co., Ltd. in the People's Republic of China.
・Opened the Studio Osaka of Salon Division.
2003
・Established Hoyu America Co., Ltd. in USA.
・Established Hoyu Cosmetics (Thailand) Co., Ltd. in the Kingdom of Thailand.
2004
・Completed the new head office. (Nagoya City, Aichi Prefecture)
・Established PT Hoyu Indonesia in Indonesia.
2005
・Celebrated the 100th anniversary of foundation.
・Changed the Logo of the company.
・Established Hoyu Singapore Pte. Ltd. in Singapore.
2006
・Involved in the business cooperation with ASGEN Pharmaceutical Co., Ltd.
・The (Our) head office won Chubu New Office Encouraging Prize (Nikkei The Best of New Office 2006).
・Established Hoyu Korea Co., Ltd. in Korea.
2007
・Sakuragaoka Factory granted ISO14001 Certification.
・Established Hoyu Malaysia Sdn. Bhd. in Malaysia.
・Established Taiwan Hoyu Cosmetics Co., Ltd. in Taiwan.
